Our history
José Rossi, son of Genoese immigrants, decides to open a small shop to sell cereals in Berazategui, province of Buenos Aires, called “El Chacarero”. After making great effort, his project became a well-known fodder business within the region.
Once set up in the market, and after purchasing a fodder mill in 1962, he begins grinding corn, sorghum, wheat, sunflower pellets and soybean hull pellets then sold to local poultry farms.
In 1973 he begins to exclusively distribute balanced feed produced by a renowned national brand until 1986 when he sets up the first feed factory and ends up producing 1,860 tons of flour feed a month. This is how Nutrisur begins to be born.
By then, Berazategui had already become a city and both the market and sales volume continued increasing. In 1989 we bought a property in Abasto where the future balanced feed production plant and administrative offices would then be built.
After 30 years of uninterrupted growth, in 1992 Alberto Daniel Rossi and his sister, Lidia Mabel Rossi – both José’s children – started pioneering new frontiers: opening our current Nutrisur Balanced Feed Plant with 4,000 tons of production capacity a month.
This event represents an important leap towards our future growth. Having greater production and the possibility to produce pellet feed, we laid the foundations to then develop our current production, exclusively elaborating fodder for our chickens.
Amid one of the greatest crisis in the history of our country and witnessing how our balanced feed sales plummeted, we decided to begin fattening and then slaughtering broilers.
This is when our brand SurAvic was born and we took the first step towards becoming a food production company for human consumption.
We spent the first years in the poultry fattening business mainly learning and we incurred high costs due to our inexperience. The turning point for exclusively working in the poultry fattening industry arrived when we opened our slaughter plant by late 2009.
As of that moment we focused in this business and we started learning its characteristics oriented towards human consumption, adapting to the industry’s parameters.
During this restructuring period is when the family’s third generation, represented by Alberto’s youngest son: Sebastián Rossi, had the opportunity to take the lead. He started to become involved in the company’s direction.
As of 2019, we have professionalized and restructured our company so as to outline an ambitious development and growth plan within the food business.